Shoe Dog

Shoe Dog
AUTHOR Phil Knight RELEASE DATE April 26, 2016

The slogan for Nike is Just Do It. The slogan of Shoe Dog, A Memoir By The Creator Of Nike, should be Just Read It.

Phil Knight’s account of how he took an idea and built an empire is an interesting historical account that is a mixture of philosophy and business. He took an idea to distribute running shoes, what he describes as a crazy idea, and built a company called Blue Ribbon with his former University of Oregon track coach Bill Bowerman. Blue Ribbon later became Nike, named by one of Knight’s employees for the Goddess of Victory.

It took a vision and a team of individuals who believed in Knight and his dream to accomplish the end goal. They collectively became indoctrinated in a culture of footwear, hence the term shoe dogs.

Bowerman comes across like a mad scientist developing ideas for inner and outer soles and track surfaces. Knight’s description of Bowerman and other key people who factored in the development of the company are the essence of the story, which seems more like fiction than fact.

Knight battled lending institutions, the U.S. government, rival companies and the Japanese company that originally allowed him to distribute its shoes in the U.S. He not only survived, he thrived. It’s like he was constantly in a race to finish ahead of his pursuers.

His father, mother and wife, who became one of his original employees, gave him the strength to find balance between business and family life. Tragedy is mixed in with the triumph.

Knight gets a swoosh mark for his memoir.

Support Local Media

Since 1991, IMPACT Magazine has produced freely distributed award-winning editorial content, including departments on fitness, health, nutrition, food, training, sports medicine, travel and features on the top athletes across the country.

Why Your Support Matters

IMPACT Magazine has kept its publication free and available to readers for 30 years. We believe that everyone deserves access to quality, credible health and fitness content to live their healthiest and best lives. We pride ourselves on delivering the best editorial from the best experts in their fields along with supporting both local and national brands that align with our core values.

We are independently owned and operated and support local fitness and health professionals, writers, photographers, designers and artists.

Please consider supporting IMPACT Magazine by making a donation of any amount via PayPal below. Your donations will help us continue to make an IMPACT into the future!

Impact Magazine DonationsDonate to Impact Magazine