Responsibilities Include:

• Branding: Understanding, managing and furthering the brand image of IMPACT as a leader in the health and fitness, and magazine industry; Maintaining a consistent look / style and a high standard for quality.
• Industry: Staying on top of health and fitness community news as well as design, marketing and new media  trends.
• Editorial: Collaborating closely with Publisher & Editor on content and visual ideas with strategic positioning and target audience in mind.
• Marketing Materials: Creation of media kit, sales sheets and other promotional materials issue-to-issue.
• Freelancer Management: Assigning and directing freelancer artists (photographers, illustrators, designers, etc.) to visually represent editorial concepts at an acceptable quality.
• Layout: Multi-page magazine layout, converting editorial and visuals to completed designs; placing and managing final advertising files.
• Flat Plans: Coordinating page order, editorial content and advertising materials with Editor, Publisher and Sales Team.
• Advertisements: Quality control of incoming files; art direction, problem-solving and design of advertising materials for clients including brand ads, sponsored content and features for print, web and social as necessary.
• Press: Creation and uploading of press ready layout files, proofing, making edits and giving final approval to the printer with the Publisher & Editor.
• Digital Editions: Converting the print magazine to a digital format via Issuu; adding internal hotlinks, URLs and extra features where appropriate.
• E-Newsletters: Creation of MailChimp email campaigns and automation; placing advertising and managing subscriber lists.
• impactmagazine.ca: Maintenance of overall WordPress site; managing layout and content updates; formatting and posting of magazine content and sponsored content material and ads via Google Ads. Creating new ideas and solutions for future growth online.
• Statistics: Monitoring traffic for impactmagazine.ca and social platforms; providing competitor comparisons via research.
• Social Media: Social media content creation, ad management and scheduling on Instagram, Facebook, Twitter and LinkedIn; Promotional video management on the IMPACT Magazine YouTube channel. Creating new ideas and solutions for future growth on social media platforms.
• Contests & Promotions: Setup and management of contest graphics and forms for use on social media platforms and/or website, magazine, newsletters, etc.
• RACE SOURCE GUIDE: Managing event submissions and master list for use in print and online (annual).
• Dropbox/Office Server: Organizing assets for sales team use and maintaining an organized editorial and images archive.

Requirements & Assets:

• Art Degree or equivalent in years of experience
• 5+ years of industry experience as a Graphics Designer/Art Director in publication design, and new media including website design, digital advertising, motion graphics, social media, and visual brand development.
• Professional knowledge of design principles, typography, colour, layout and production best practices for print and online.
• A portfolio of highly creative, relevant work that demonstrates graphic design skills applicable to magazine design and online promotions.
• Expert use of the Adobe Creative Cloud Suite, primarily InDesign, Photoshop and Illustrator.
• Proficient on MacOS with common productivity tools such as the Microsoft Office Suite, Dropbox, Google Docs, etc.
• Knowledge of the WordPress CMS platform and HTML (CSS and scripting knowledge is a plus).
• Knowledge of e-reader/flip book platforms such as Issuu a plus.
• Hands on experience with MailChimp or other mass mailer system for campaign building/scheduling, list management and marketing automation efforts.
• Social media content creation and ad management expertise.
• A thorough understanding of photography and lighting techniques.
• Proven experience giving creative direction to freelance artists and communicating with clients.
• Ability to coach clients who lack design knowledge or capability.
• Ability to stay organized and multitask while under pressure within tight timelines; occasionally working longer hours every two months to meet deadlines.
• An eye for detail and understanding of designing for strategic goals and specific demographics.
• A team player with the ability to take the initiative with solo work.
• Is interested in building future growth by identifying new ideas for all platforms.
• A passion for the health and fitness industry and a balanced lifestyle.
• A strong work ethic, professional, diplomatic, excellent communication skills, and passionate about design
• Advocate for and represent IMPACT externally representing company values and long-standing brand.

Please send your resume and letter outlining why you would be interested in joining our team to Publisher, Elaine Kupser at elaine@impactmagazine.ca.