While AI technology may be playing a growing role in the fitness industry, according to a 2026 Global Fitness Report from Les Mills most consumers prefer human-led, workout experiences. Based on responses from more than 10,000 consumers across five continents, just 10 per cent of respondents prefer AI-led workouts, while a majority lean toward or strongly prefer training led by a human instructor, citing connection, expertise, and motivation as key factors.
While 62 per cent of Gen Z and Millennials say they enjoy workouts that push their limits, many still face barriers to getting started, including intimidation and conflicting advice in weight rooms. Gym members reported significantly higher satisfaction with their overall wellness compared to non-members. Notably, younger generations showed the strongest preference for human coaches, while adults aged 55+ were the most open to AI-based options.
“Nothing beats the buzz of a live class, and these findings show we remain social animals when it comes to working out,” said Les Mills, Head of Research Bryce Hasting. Overall, the report points to a future where technology supports—but does not replace—human connection.
Edited and reprinted with permission from: https://fitbizweekly.ca.
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