Canada’s Top Fitness Trainers 2024 – Panelists

JEFF BOOKE, Calgary, AB
CEO of MNP Community & Sport Centre
Linkedin @MNP

Born in Toronto and raised in Winnipeg, Jeff has been active his entire life. Through this lifelong involvement in sport, Jeff was encouraged to pursue degrees in physical activity and sports studies from the University of Winnipeg, a recreation studies degree from the University of Manitoba and a Haskayne MBA from the University of Calgary. His 25-year track record of leadership and management excellence was recognized in 2009 with his selection to Calgary’s Top 40 Under 40, in 2014 with a Leaders of Tomorrow distinction and again in 2022 with a Queen Elizabeth II Platinum Jubilee Medal. Jeff is an active volunteer and currently sits on the Board of Sport Calgary and the Calgary Parks Foundation. In his spare time Jeff enjoys cycling (mountain and road), hiking, hanging out in the gym and spending time with his family.

JARI LOVE, Calgary, AB
Creator of Get RIPPED!
Linkedin @jarilove

Jari Love is the recipient of IMPACT Magazine’s Canada’s Top Fitness Instructors of 2021 and 2023. She is the creator of the Get RIPPED! Rockstar Mentorship Program that empowers group fitness instructors with the tools and techniques to supercharge their teaching abilities. Jari is a certified personal trainer and the creator of Get RIPPED!®, the full-body workout system designed to help people of any fitness level shed unwanted pounds in just weeks. The hot-selling and critically acclaimed Get RIPPED!® series enables individuals to burn up to three times more calories than the traditional weight-training program, and has received rave reviews from fitness critics throughout North America since the first title debuted in late 2005.

JAMES PATRICK, Phoenix, AZ
Photographer and Entrepreneur Coacha
Linkedin @jpphotography

James Patrick is an award-winning photographer, who has shot more than 700 magazine covers, a best-selling author, business coach and media specialist based in Phoenix, AZ. He’s the founder of Get Published LIVE, an annual conference for entrepreneurs, as well as the publisher of ICON/REFINED, a media network celebrating the modern entrepreneur. This includes a digital platform, multiple print publications and chart-topping podcast Beyond the Image. James is the founder of The Hive Studios, a mixed-used creative space as well as the design agency Patrick Creative Media. James’ mission is to create both art and opportunities for those he connects with.

CHERYL WILLBERG, Toronto, ON
Founder of CITY SHRED and partner with The Publicist Group
Linkedin @cheryl-willberg

Self-proclaimed life athlete on a journey to accomplish all she believes she can, Cheryl Willberg is the founder and chief motivator of CITY SHRED, partner & strategist of The Publicist Group, and a certified mindset coach. She is a mindset, confidence and community advocate who attributes her successes to the power of visualization, goal setting and undoubtedly her surroundings. Crediting most life achievements to her commitment and tenacity of surpassing her personal mental and physical goals, she boxed her way into an amateur fight to overcome anxiety, ran a half-marathon to say yes to a better year, and most recently as a new triathlete has hit physical and mental PBs in every race, including her recent second age-group finish at the Los Cabos Ironman 70.3… because she believed she could.