Chad Sarno is Co-Founder and Chief Culinary Officer at Wicked Kitchen, a pioneering, chef-driven range of delicious 100% animal-free foods that unleash the power of vegetables. He also Co-Founder of Good Catch, the leading plant-based seafood brand now under the Wicked Kitchen brand family. Chad is co-author of the Wicked Healthy Cookbook with his brother Derek, and he held previous positions as Vice-President of Plant-Based Education at Rouxbe Online Culinary School and R&D and Wellness Coordinator at Whole Foods Market, leading global healthy eating initiatives. Chad has launched restaurants all over the world including London, Munich, Istanbul and Belgrade. He is an accomplished chef, author, and contributor to more than 10 health-related books including the New York Times bestseller, Crazy Sexy Kitchen with Kris Carr.
We outdoor enthusiasts all know how icy winters can get. Over 60% of people admit that winter conditions sometimes deter them from their regular outdoor routine when conditions get rough, but imagine if it didn’t have to?