It’s the 25th anniversary of the Mizuno’s Wave Rider that has new bio-based wave technology providing a responsive ride, which runners have come to love in this shoe over the years. “But that’s not all,” says Tina Danforth, running footwear and apparel product manager with Mizuno USA. “This was not the time for us to take a small step forward. It was important to take a big leap with this update. Our first priority was pushing the most iconic running model in Mizuno’s line to be more sustainable.”
In doing so, Mizuno started with its most important technology, the wave plate. The Wave Rider 25 wave plate is now called Pebax RNew, a bio-based material made from castor beans. The upper was also pushed to be more sustainable by inserting a PET recycled lining mesh and adding PET recycled shoelaces as well.
These updates, in conjunction with a full Mizuno Enerzy midsole, will make Wave Rider loyalists fawn over this 25th version.
Tina Danforth – Running Footwear and Apparel Product Manager with Mizuno USA
“My go-to colourways in this new version of the Wave Rider, are Blackened Pearl [women’s] and Obsidian [men’s],” says Danforth. “The design team on this product did a phenomenal job telling our vision quest colour story through these two colourways. They’ve added PU print dots to the upper and a galactic sole that I can only describe as cosmic. It’s a design that truly reaches for the stars.”
The Mizuno Wave Rider 25 – FACTS
- Weight: Men 9.7 oz; Women 8.1 oz
- Drop: 12 mm
- RECYCLE PET mesh lining and shoelaces.
An updated MIZUNO WAVE® is made from a bio-based material; castor bean oil which cuts CO2 emission by 25% compared to the normal PEBAX material.
Since introducing WAVE® technology in 1998, Mizuno strives to get the perfect balance of cushion, foam stability and forward propulsion. In the 25th anniversary of the Wave Rider, runners can expect a soft, smooth, and dynamic feel in every stride.
The midsole is made entirely of Mizuno Enerzy foam giving your run more cushion and energy return than ever before. A redesigned MIZUNO WAVE® plate is not only going to help propel you forward, but it is also environmentally friendly! Made from castor beans, this bio-based material along with recycled PET materials in the upper helps keep our planet cleaner.
Both top and bottom midsoles now boast MIZUNO ENERZY, which offers the next level of soft cushion and our highest energy return yet. The runner can expect to experience 17% more cushion and 15% more energy return.
Mizuno feels sustainability is essential and creating a shoe like the Wave Rider is all part of Mizuno’s pledge to continue innovating products to be more environmentally sustainable.
Mizuno is actively contributing to the conservation of the global environment, reducing the impact of climate change, in all business activities and actions of all individuals.
“To protect our planet earth, the stage on which we play sports. By integrating innovations in our products and services, based on science, for the benefit of society and inspired by nature, we endeavor to ensure a future in which people cultivate a healthy mind and body through sports.”
Mizuno’s Mission
As Mizuno provides products and services that embody the diverse values of sports, their goal is to protect the global environment, where people around the world can live with peace of mind and most of all, be able to play sports in a safe and healthy setting. Every product sold promises to help protect the planet and its people. “It will enable us to promote our philosophy and influence others.”
To celebrate the launch of the Wave Rider 25, Mizuno Canada wants to do their part. Creating an environmentally friendly product is just one step in the right direction. For every shoe that is sold at www.mizunocda.com, Mizuno is going to plant four trees. Partnering with One Tree Planted, they will be helping to support eco-systems right here in Canada while creating new green spaces for all runners to enjoy. Follow along on Instagram @mizunorunningca to learn how you can help Mizuno Canada plant even more trees.
