Heavy Lifting for Elite Sport

Elite Sport Science Funding Boosted by $2 Million

Own The Podium
Canadian Tire’s Duncan Fulton, Anne Merklinger, CEO of Own The Podium and federal sport minister Bal Gosal share some heavy lifting at Winsport Canada’s high performance centre in Calgary. Photo: Chris Welner

Funding for innovation in elite sport is getting a $2 million boost this year from the federal government and private money raised through Own The Podium.

Federal sport minister Bal Gosal made the announcement with Canadian Tire, the Canadian Olympic Committee and the Canadian Paralympic Committee in February, laying out the framework for a strategy designed to inspire the country through high-performance sport.

Funding will be allocated through Innovations 4 Gold to support initiatives in human performance, sports engineering and sports medicine.

“Sport is something that creates healthy communities and makes kids excel in education as well,” says Gosal. “We want all Canadians to benefit from sport and we know our athletes are the greatest inspiration to remain active, to set goals and to strive for excellence.”

Canadian Tire is contributing $750,000 to the I4G program over three years and it is also a prime partner of an emerging program to get kids more active at school.

“From the playground to the podium, we invest $45 million back into our communities. A large part of that money is going to get more people into sport,” says Canadian Tire vice-president Duncan Fulton. “Sport inspires people to be better. Whether it’s to perform better, think better, feel better, there’s something really inspirational about being active.”

Support Local Media

Since 1991, IMPACT Magazine has produced freely distributed award-winning editorial content, including departments on fitness, health, nutrition, food, training, sports medicine, travel and features on the top athletes across the country.

Why Your Support Matters

IMPACT Magazine has kept its publication free and available to readers for 30 years. We believe that everyone deserves access to quality, credible health and fitness content to live their healthiest and best lives. We pride ourselves on delivering the best editorial from the best experts in their fields along with supporting both local and national brands that align with our core values.

We are independently owned and operated and support local fitness and health professionals, writers, photographers, designers and artists.

Please consider supporting IMPACT Magazine by making a donation of any amount via PayPal below. Your donations will help us continue to make an IMPACT into the future!

Impact Magazine DonationsDonate to Impact Magazine